Interactive Retail Display

Project Summary:

Sony Mobile had the opportunity to create an innovative solution in their retail space in Singapore, to tackle decreased sales and communication challenges in-store.

After a Retail Trends report, and mapping out a Future Vision for Sony Mobile’s presence and footprint at retail stores, I identified the opportunity to create something innovative and change the Retail experience for customers.

PLAY Communications partnered with Snepo and Design to Production to prototype, design, build and implement a custom 75” 4K touchscreen display in the largest APAC Sony store in Singapore.


  • Strategic planning
  • Client lead & Senior stakeholder management
  • budgeting and forecasting (3+ years)
  • Project management and implementation
  • UX testing & user research
  • Reporting